Highest CPC Keywords in India
As digital marketing continues to evolve, businesses are becoming increasingly competitive in their efforts to capture the attention of potential customers. One of the most popular methods of attracting leads is through pay-per-click (PPC) advertising, where businesses pay for each click on their ads. In India, the cost-per-click (CPC) for PPC ads varies widely depending on the industry, target audience, and keyword used. In this article, we’ll explore some of the highest CPC keywords in India and what makes them so valuable.
Insurance-related keywords consistently rank among the highest CPC keywords in India, with an average cost of around Rs. 50 per click. This is due to the high competition among insurance companies to secure leads, as well as the high lifetime value of a customer who purchases a policy.
Loans are another popular category of high CPC keywords in India, with a cost per click ranging from Rs. 30 to Rs. 40 on average. As with insurance, there is a high lifetime value of a customer who takes out a loan, making the investment in PPC advertising worthwhile.
Mortgage keywords have a high CPC in India due to the high value of the properties involved, with an average cost of around Rs. 35 per click. This makes it a popular target for both banks and independent lenders looking to capture leads for their mortgage products.
Legal keywords are another category of high CPC keywords, with an average cost of around Rs. 25 per click. This is due to the high value of legal services and the competitiveness of the legal industry in India.
Hosting-related keywords have a high CPC due to the growing demand for online services, with an average cost of around Rs. 15 per click. With more businesses moving their operations online, there is a higher demand for hosting services, leading to higher competition among hosting providers.
The demand for online education has skyrocketed in recent years due to the pandemic, resulting in higher competition for online education-related keywords. The average CPC for online education-related keywords is around Rs. 10 per click, making it a valuable investment for businesses offering online courses.
Real estate keywords have a high CPC in India due to the high value of properties, with an average cost of around Rs. 8 per click. Real estate is a highly competitive industry, and companies are willing to invest in PPC advertising to capture leads for their properties.
The cost-per-click for PPC ads varies widely depending on the industry and keyword used. The highest CPC keywords in India are typically those that have a high lifetime value of a customer, such as insurance, loans, and mortgage. However, with the increasing demand for online services, keywords related to online education and hosting are also becoming more valuable. As businesses continue to compete for leads through PPC advertising, it’s essential to choose the right keywords and target audience to maximize ROI.