Tracking Button Clicks in Google Analytics Without Tag Manager: Benefits and Dashboard Insights

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Tracking Button Clicks in Google Analytics Without Tag Manager: Benefits and Dashboard Insights

Tracking Button Clicks in Google Analytics Without Tag Manager: Benefits and Dashboard Insights

Understanding user behavior on your website is crucial for optimizing its performance and achieving your business goals. One of the key metrics to track is button clicks, as they provide valuable insights into user engagement. While Google Tag Manager is a popular choice for implementing such tracking, you can also track button clicks directly in Google Analytics without the need for Tag Manager. In this article, we’ll explore how to do just that, along with the benefits of this approach, and how to analyze the data on the Google Analytics dashboard.

Tracking Button Clicks without Tag Manager

  1. Set Up Google Analytics
    • If you haven’t already, create a Google Analytics account and set up a property for your website.
    • Make a note of your Tracking ID, which typically looks like “UA-XXXXXXXXX.”
  2. Add the Google Analytics Tracking Code
    • Insert the following code snippet just before the closing </head> tag on every page where you want to track button clicks:htmlCopy code
    • Be sure to replace ‘UA-XXXXXXXXX’ with your actual Tracking ID.
<script async src=""></script> <script> window.dataLayer = window.dataLayer || []; function gtag() { dataLayer.push(arguments); } gtag('js', new Date()); gtag('config', 'UA-XXXXXXXXX'); </script>
  1. Identify the Button You Want to Track
    • Assign a unique identifier, such as an ID or class name, to each button or element you wish to track.
  2. Implement Event Tracking
    • Use the following JavaScript code to track a button click:htmlCopy code<script> document.querySelector('#your-button-id-or-class').addEventListener('click', function() { gtag('event', 'click', { 'event_category': 'Button Clicks', 'event_label': 'Your Button Label', }); }); </script>
    • Replace ‘#your-button-id-or-class’ with the actual identifier of your button and ‘Your Button Label’ with a descriptive label for your button.
  3. Testing
    • Test your tracking by clicking the button and verifying that Google Analytics records the event.

Benefits of Tracking Button Clicks without Tag Manager

  1. Simplicity: This method is straightforward and doesn’t require the setup and management of Google Tag Manager. It’s accessible to those with basic HTML and JavaScript knowledge.
  2. Performance: Without the additional layer of Google Tag Manager, your website’s performance may improve slightly since there is less code to load and execute.
  3. Control: You have complete control over how and what you track. Customizing event tracking to meet your specific needs is a breeze.
  4. Reduced Dependency: By not relying on third-party tools like Tag Manager, you reduce the potential for technical issues and have one less dependency to worry about.
  5. Cost-Efficiency: Using Google Analytics without Tag Manager can save you money, especially if you’re on a tight budget. Google Analytics is a free service, while Tag Manager may have associated costs for extensive usage.

How to Track Button Clicks on Google Analytics Dashboard

Once you’ve successfully set up button click tracking, you can access the data on the Google Analytics das

  1. Log in to Google Analytics: Access your Google Analytics account and navigate to the property where you’ve implemented button click tracking.
  2. Select “Events” Report: In the left-hand sidebar, under “Reports,” click on “Events” under the “Engagement” section.
  3. View Event Data: Here, you’ll find event-related data. Click on “Event Category” and then “Event Action” to see the events related to button clicks on your website.
  4. Analyze and Optimize: Analyze the data to gain insights into user behavior. You can track which buttons are clicked the most, which pages have the highest engagement, and more. Use this information to optimize your website and improve user experience.


Tracking button clicks in Google Analytics without Tag Manager is a viable and accessible option for website owners and marketers. By following the steps outlined in this article, you can gather valuable insights into user engagement and behavior on your site. The benefits of this approach, including simplicity, control, and cost-efficiency, make it an attractive choice. Utilizing the data on the Google Analytics dashboard, you can make informed decisions to enhance your website’s performance and achieve your business objectives.

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